See where revenue is leaking before you buy more activity.
A focused 90-minute diagnostic across demand and conversion. You leave with a clear view of where the system breaks and a prioritised plan for the next 90 days.
Most growth budgets are committed before anyone has established whether the constraint is demand, conversion or capability. Ninety minutes of inspection usually reallocates the next ninety days of spend.
Three stages, ninety minutes.
We look at who you are targeting, what you are saying to them and what the market actually returns. Reply quality, meeting acceptance, channel mix and the gap between your addressable market and your winnable one.
- Target-account and buying-role assessment
- Message-to-market relevance review
- Channel mix and cost-per-qualified-conversation view
We walk the pipeline stage by stage to find where opportunity leaks. Discovery quality, stage-to-stage conversion, next-step discipline, proposal-to-close and the honesty of the forecast.
- Stage-by-stage conversion map with the weakest link named
- Discovery and qualification standard review
- Sales capability and coaching-rhythm assessment
We rank the fixes by impact and effort, and agree the small number of moves worth making first. You get the sequence, not a list of everything that could theoretically be improved.
- Ranked constraint list with the single binding constraint identified
- A 90-day sequence with owners and checkpoints
- The honest answer on whether you need us at all
Ninety minutes in. A written constraint out.
The diagnostic is free and the output is real. You get the written analysis within two working days whether or not you engage us for anything further.
- Constraint statementDay 1-2
- The single binding constraint named in one sentence, with the evidence behind it. Not a list of nine improvement areas, which is the same as no answer at all.
- Stage conversion mapDay 1-2
- Your funnel walked stage by stage with the leak quantified at each transition, and the weakest link identified by arithmetic rather than by impression.
- Demand relevance assessmentDay 1-2
- Target accounts, buying roles and message-to-market fit reviewed against what the market actually returns - reply quality, acceptance and channel mix.
- Ranked fix listDay 1-2
- Every identified fix scored by impact against effort, so the sequence is arguable on its merits rather than ordered by whoever raised it.
- 90-day sequenceDay 1-2
- The small number of moves worth making first, with owners, checkpoints and the order that lets each one benefit from the last.
- The build-or-buy answerDay 1-2
- An explicit view on whether this is work you should do internally. If it is, we say so and describe how we would run it - that costs us a retainer and earns a reference.
What we inspect, and what each number tells us.
The audit is an inspection, not a survey. Each measure below is read against the others - a figure that looks healthy alone is frequently the thing hiding the constraint.
- Reply quality, not reply rate
- Genuine interest separated from polite deflection. A strong reply rate composed of deflections is a message problem presenting as a success.
- Meeting acceptance by role
- Held per buying role, which is usually where a blended average is concealing that you reach influencers and never reach approvers.
- Addressable versus winnable market
- The gap between who you could theoretically sell to and who you can actually beat someone else to win.
- Cost per qualified conversation
- Per channel and fully loaded, because the channel that looks cheapest per lead is often the most expensive per closed deal.
- Stage-to-stage conversion
- Every transition measured, which is what turns an argument about the sales team into an arithmetic problem with one clear answer.
- Discovery quality
- Whether business cost, decision process and timing are actually established, assessed from recorded calls rather than from CRM fields.
- Next-step discipline
- The share of open opportunities carrying a specific scheduled next step. Consistently the cheapest leak to fix in the whole system.
- Forecast honesty
- Committed against closed over recent quarters. Persistent over-forecasting points at stage definitions long before it points at people.
Who this is built for.
The audit is designed for founders, CEOs, COOs and revenue leaders in complex B2B firms who are deciding where the next growth investment should go.
- —You are between £/$1M and £/$25M in revenue with a real delivery capability.
- —Growth currently depends on referrals, a founder, or one strong seller.
- —You are about to add headcount, spend or a channel and want to be sure it is the right one.
- —You would rather hear the constraint named clearly than be sold a retainer.
“The most expensive growth decision is buying more activity to solve a conversion problem.”
Further reading.
Generative Engine Optimisation (GEO): The B2B Guide to AI Search Visibility
A practical B2B guide to generative engine optimisation: how GEO works, how it differs from SEO, what AI engines can cite, and how to measure visibility.
Organic & AI visibilityHow to Measure AI Visibility in GA4 and Across ChatGPT, Gemini and Claude
Learn how to measure AI visibility using prompt tracking, cited-page monitoring and GA4's AI Assistant channel, then connect visibility to leads and pipeline.
Demand qualityB2B SaaS Lead Generation: Build Qualified Pipeline, Not Demo Volume
A B2B SaaS lead generation playbook focused on qualified pipeline: ICP, buying triggers, paid demand, outbound, content and demo qualification.
Before you commit.
Pick the part you need, or hand over the whole engine.
Ninety minutes to name the real constraint.
Bring your pipeline, your outreach and your close rate. We will arrive prepared and tell you what we actually see.
Book a revenue system auditNo generic pitch. We will arrive prepared.