Service / Revenue system audit

See where revenue is leaking before you buy more activity.

A focused 90-minute diagnostic across demand and conversion. You leave with a clear view of where the system breaks and a prioritised plan for the next 90 days.

Diagnose before you spend.

Most growth budgets are committed before anyone has established whether the constraint is demand, conversion or capability. Ninety minutes of inspection usually reallocates the next ninety days of spend.

How the audit runs

Three stages, ninety minutes.

We look at who you are targeting, what you are saying to them and what the market actually returns. Reply quality, meeting acceptance, channel mix and the gap between your addressable market and your winnable one.

  • Target-account and buying-role assessment
  • Message-to-market relevance review
  • Channel mix and cost-per-qualified-conversation view

We walk the pipeline stage by stage to find where opportunity leaks. Discovery quality, stage-to-stage conversion, next-step discipline, proposal-to-close and the honesty of the forecast.

  • Stage-by-stage conversion map with the weakest link named
  • Discovery and qualification standard review
  • Sales capability and coaching-rhythm assessment

We rank the fixes by impact and effort, and agree the small number of moves worth making first. You get the sequence, not a list of everything that could theoretically be improved.

  • Ranked constraint list with the single binding constraint identified
  • A 90-day sequence with owners and checkpoints
  • The honest answer on whether you need us at all
The standard

Who this is built for.

The audit is designed for founders, CEOs, COOs and revenue leaders in complex B2B firms who are deciding where the next growth investment should go.

  • You are between £/$1M and £/$25M in revenue with a real delivery capability.
  • Growth currently depends on referrals, a founder, or one strong seller.
  • You are about to add headcount, spend or a channel and want to be sure it is the right one.
  • You would rather hear the constraint named clearly than be sold a retainer.
“The most expensive growth decision is buying more activity to solve a conversion problem.”
RevelligenceAudit principle
Questions we are asked

Before you commit.

The first diagnostic conversation is free. It is genuinely a diagnostic, not a pitch in a different format - if the constraint is something you can fix internally, we will say so and tell you how we would do it.

Access to your pipeline numbers for the last two quarters, your current outbound or campaign material, and one or two recorded sales calls if you have them. If you do not have all of it, we still run the session - we work with what exists.

Whoever owns the number and whoever owns the pipeline. Usually that is the founder or CEO plus the head of sales. Bringing marketing helps when the demand side is the suspected constraint.

You get a written summary of the constraint, the ranked fixes and the 90-day sequence within two working days. Whether you run it yourself or with us is a separate conversation.
Ready when you are

Ninety minutes to name the real constraint.

Bring your pipeline, your outreach and your close rate. We will arrive prepared and tell you what we actually see.

Book a revenue system audit

No generic pitch. We will arrive prepared.